The firm draws its strength from the five principals – R. Dunbar Argote, Lewis J. Derbes, Marshall F. Graham, W. Ross Shuffield, and Henry W. Tatje III. Each of the principals holds MAI (Member Appraisal Institute) designations from the Appraisal Institute. They are knowledgeable of and have extensive firsthand experience in the real estate appraisal and counseling field with particular emphasis on commercial, industrial, and investment type properties.

Knowledgeable and experienced analysts provide the client with a useful end product on which to base sound business and financial decisions. Consistent performance and the integrity of the ultimate conclusions have distinguished the firm's reports in banking, investment, and legal circles.